Archive for the 'business coach' Category

Baby steps for mompreneurs to create a business plan

Have you been putting off writing your business plan?biz-plan-graphic

Are you thinking that only “big businesses” looking for funding need to develop plans?

Or maybe you’re so stressed out, overwhlemed and busy that you can’t handle any sort of plan since you’re so busy putting out fires.

Well, any of these options makes you a very normal mom entrepreneur. But it’s hard to underestimate the value of having a plan for your business. Think focus. Think milestones. Think actions that actually lead to results. Think about finally getting what you want in life, rather than running as fast as you can from work to sporting events to client meetings to the dinner table.

I just interviewed Melodie Lane of the One Page Business Plan Company on my Blog Talk Radio show, and she shared several simple ideas and great resources to help mom entrepreneurs create a business plan that includes all aspects of their lives and business.

You can listen to the show, which is part of my WoMEN: What Mom Entrepreneurs Need teleseminar series, here.

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Effective Mompreneurs Have Effective Business Plans (and you can, too)

One of the simplest and most effective things I’ve done for my business is to finally sit down and write a business plan. I avoided doing this for three years. I had all sorts of reasons why I didn’t think it was necessary, and I had even more ideas about how hard it would be to do. Silly me.

I can’t wait to interview Melodie Lane, National Marketing Manager from the “One Page Business Plan” Company for my next teleseminar in the WoMEN: What Mom Entrepreneurs Need teleseminar series. This will be the third installment in the WoMEN series, and it will take place next Tuesday, April 28th, at Noon ET on my BlogTalkRadio show.

I had the good fortune of meeting Melodie on twitter (no surprise there!). Here’s a little background on her so you will know where she’s coming from and a picture of her with her four fabulous boys:

melodie-lane

Three and a half years ago, Melodie was launching her last business as an independent project manager and attended a local workshop on how to write a “One Page Business Plan.” There she met Jim Horan, founder and CEO of the “One Page Business Plan.” Jim became her first client and dear friend. Today, Melodie is an integral part of the company as the National Marketing Manager. She loves doing this job within the sisterhood of moms and enjoys the opportunities the company provides her to do what she is passionate about-helping people turn their ideas into thriving businesses. She has also built two successful businesses from the ground up and considers herself an entrepreneur at heart. Melodie is a busy, single mom living in Pleasant Hill, CA with her four boys.

The “One Page Business Plan” Company is an international consulting firm with over 450 consultants. They specialize in helping business owners “re-think” their businesses and then help them construct extraordinarily clear and concise strategic business plans-on a single page. The original “One Page Business Plan” book has been an Amazon.com best seller for over 11 years. Their next book, due out this summer, is the “One Page Business Plan for Women in Business.”

You won’t want to miss this information-packed hour in which Lara asks Melodie to give us the scoop on why working moms need a business plan, how to create one that reflects your definition of success, and understanding how an effective business plan equals results.
Having my WAHMs create business plans for themselves is a foundational step in my coaching practice. The One Page Business Plan is the template I have all my clients use because it is simple and effective. Learn why this isn’t just something “the big companies” should care about, and why not having one could be the very thing standing between you and the success you deserve.
The schedule for the WoMEN: What Mom Entrepreneurs Need teleseminar series continues every second and fourth Tuesday of each month at Noon ET. Visit www.whatmomentrepreneursneed.com for more information and to sign up for freebies that my speakers are sharing with our listeners!
Do you have a business plan? If not, what keeps you from creating one? If you do, what finally made you realize it was time to have one? I’d love to read your responses below.

How often does “no” mean “the end” for you?

It is totally human to get discouraged when something doesn’t go the way you want it to. Say you come up with an idea for the perfect getaway for you and your husband, and though it makes you sigh and get that faraway, relaxed look in your eyes when you discuss it, your hubby just hears the pricetag and the hassle of getting the kids cared for in order for you to be gone. “No,” he says. “Nuh-uh. Not happ’nin’.”

What do you do?

Well, Alisa Bowman of www.projecthappilyeverafter.com wrote a smart post about this topic today. Whether you’re letting a “no” cause you to stop in your relationship, in your pursuit of your dreams, or in your business deals, you are certainly missing out on some possibilities that exist for you if you’re willing to see no as a “detour” rather than the end.

Here’s the link to her post: http://www.projecthappilyeverafter.com/2009/04/dont-take-no-for-an-answer/

What do you do when you hear “No!”? How do you keep from quitting, getting derailed, giving up or getting stuck?

Ten Ways a Life Coach Can Help Mompreneurs

On today’s Mom Biz Coach Audio Blog, I’m going to answer some questions that I’ve been asked several times by working moms or mothers who are thinking of starting a business. I know how overwhelming it can be to be a fulltime mom and a fulltime entrepreneur.

Most of the mom entrepreneurs I’ve coached spent a lot of time thinking about hiring me before actually doing so. They weren’t exactly sure what life coaching is all about, or what we actually do in a coaching relationship. Some of my clients admitted to feeling embarrassed about hiring a coach to support them, almost like it meant they were a failure at being able to do what they wanted to do in life.

On my radio show today I’m going to tell you exactly what hiring a life coach can do to support your business. If you want to be successful on your own terms, create a business that works even when you don’t, get the buy-in and support you need from your spouse and your family, figure out how to get more clients and make more money without working around the clock, and understand how to spend quality time with your kids (especially while they’re young!), tune in to today’s show. I’ll be addressing these issues and more.

Details for the show: Go to www.blogtalkradio.com/mombizcoach. The Mom Biz Coach Audio Blog airs at 11:30 am ET for 15 minutes. If you can’t make it live, you can listen to the show at your convenience since it will be immediately archived in the “On-Demand” episodes listed on my show page at the above link.

Do you have questions about how a life coach could support you? Are you wondering what a coach actually does? I’d be happy to answer your questions if you leave a comment below.

Twitter Basics for Mom Entrepreneurs

I am no twitter expert, but I do love it and am committed to spreading the word to mom entrepreneurs and working mothers everywhere who could benefit from twitter’s powerful marketing capabilities.twitterbutton

 

I have been asked by some of my clients and colleagues to provide some tips on how to get started using twitter. Here are some basics:

1. It is critical that you include a picture of yourself when you set up your twitter profile. People want to know you, and if you don’t use a picture they’re likely to ignore you and your fabulous posts.

2. Create your twitter “handle” (mine is mombizcoach), but include your real name in your profile. So you might use your company name as your twitter handle, but you’d still put your real name (like Lara Galloway) in your profile.

3. Write a short, catchy bio that tells what you want people to know about you. Browse the bios of others to get the idea.

4. Include your website address!!! Do not omit this! It’s critical!

5. Start browsing around profiles of people. For instance, you can click on my profile, look at my followers, and then click to follow anybody that interests you. You must follow in order to be followed, so get rolling!

6. People will follow you for a variety of reasons. Whatever the reason, it’s fine. You don’t have to feel like you are going to converse with every person who follows you or who you follow. The great thing about twitter is that you are basically creating links between yourself and zillions of other venues (people) to market yourself. Don’t get obsessed by the numbers or the idea of being popular, but don’t just follow 5 people either. If you’re just getting started, I recommend you find 50-100 people to follow. Thanks to good twitter etiquette, many of them will follow you back, thus increasing your sphere of influence.

7. There are two basic forms of communique in twitter: Replies (always begin with the @ symbol) and DMs (Direct Messages). Replies are going to show up everywhere in your “timeline” (same thing as the news feed in facebook). Some people also call the timeline your “twitterstream” or “twitstream”… It’s the information that is being updated in real time while you and the people you follow post updates.

8. If you want to have a private chat with someone, click on their name or their profile and click “message”. This is like sending them an email. No one else will read it.

9. If someone makes a post you would like to respond to, I recommend replying to it so it stays in the public stream. For instance, I type a post: “Getting ready to listen to the Barefoot Executive’s upcoming teleseminar on building your list.” If you follow me, this will show up in your timeline. You could hit “Reply” and then the message you post will be seen by all your followers and will therefore help spread the word. When you hit reply, “@mombizcoach” will show up so everyone reading will know that you were directing your response to me.

10. “RT” stands for “Retweet”. Everything you post is called a “tweet.” To Retweet (or to RT) is to embrace the pay-it-forward attitude of twitter, and doing so is good twitter citizenry. If I make a post and it shows up in your timeline, you can help me out by spreading the word, or “RT’ing” my post. So if I post: “Join me for the Mom Biz Coach Audio Blog that starts in 10 minutes on BlogTalkRadio! Please RT!” You could see that, and then you would post: “RT @mombizcoach: Join me for the Mom Biz Coach Audio Blog that starts in 10 minutes on BlogTalkRadio! Please RT!”

11. The rule on twitter is give, give, give before you ever hope to get. That means share thoughts, comments, information of value and help others so that when you need help, or when you want to promote yourself, you have a group of followers who respect you and are willing to support you. If you only get on twitter and keep promoting yourself without engaging in conversations occasionally or without providing some good, valuable content, people will stop following you or block you altogether.

If you’re a working mom and wondering how this whole twitter thing works and whether it could help you grow your business, I’d be happy to answer any of your questions. Just leave a comment below. And hey! Be sure to follow me on twitter (www.twitter.com/mombizcoach)!

The Mom Biz Coach Live on Blog Talk Radio

Last Thursday I had a few minutes to spare at the end of my coaching office hours, so I decided to become a Blog Talk Radio show host.

microphone

Yep, you read that correctly. My decision-making process was pretty much like: “Hmmm…This does look interesting. Others I trust think it’s the bomb. I guess I’ll do it.”

I’ve never hosted a radio show before.

I know next-to-nothing about Blog Talk Radio’s platform and how to utilize it effeciently.

But I set up a profile, gave my show a name, clicked a few times, and voila! Within minutes I became an internet radio show host.

Just for fun, I scheduled my first live broadcast for the next day. A few minutes before going live on the show, I dialed in on the “host line,” finished making a few bullet points about the topic I was covering (“The Top Mistakes Work at Home Moms Make”), and shortly thereafter hosted my very first Audio Blog on The Mom Biz Coach Blog Talk Radio Show.

What a hoot! I had no idea what I was doing beforehand. I didn’t wait until I had studied all the online tutorials that were offered. I didn’t research, ponder and analyze my topic and whether it was the best I could’ve chosen. And I didn’t write out a script to make sure I said everything perfectly.

Nope. I learn best by doing. I get things done by just doing them. I have a lot of fun this way, even though I am at certain risk of making mistakes. Sometimes I make really big mistakes that make me feel embarrassed for a while. Other times I enjoy myself in the moment, not putting too much pressure on myself to be perfect, and in those moments I’m usually happiest with who I am. Flaws/mistakes included.

If you’d like to listen in as I practice doing things I’ve never done before, I’ll be doing just that on Tuesday, 3/31/09 at 11:30 am ET. You can tune in by clicking http://www.blogtalkradio.com/MomBizCoach . I’m adding lots of new shows, so perhaps bookmark or make my show a favorite if you’d like to keep updated.

Wondering if your biz idea will sell?

If you are an entrepreneur, you’ve had the experience of being struck with a “bright idea” that you’re certain will make you money. Hopefully, lots of money.

mom-biz-coach-pile-o-money

Many of the mom entrepreneurs I work with have incredibly creative minds and come up with new ideas for their businesses all the time. That’s part of what makes being an entrepreneur so much fun. After all, it’s not often when you’re working for someone else that your ideas are valued as much as you’d like them to be. When you work for yourself, you have the opportunity to turn your great ideas into actual products and services you can sell.

But how do you know if your idea will make you money? Or to put it another way, what if nobody else thinks your idea is so great? How much time, money, and energy can you afford to put into a business or a new product or service that doesn’t sell?

Well, I’ll be honest with you. I don’t have a crystal ball and am not able to tell my coaching clients how to predict what the market will like or not like. I wish I could. But there are some easy, cheap (or free) steps you can take to be sure that you create a business, product or service the market will buy.

One of the first steps is to be clear on what your niche is and knowing what your niche market needs. If you just create a business idea and hope that someone buys it, you’re probably wasting your time and money. And these are two things mom entrepreneurs don’t have a lot of.

Secondly, it helps to utilize some of the free/cheap web tools that are out there to actually do a bit of market research before you spend money bringing your idea to reality. This research will save you time, energy, money and stress, so it is definitely worth doing beforehand!

I’ll be talking more about this in my upcoming teleseminar on Tuesday, March 24th at Noon. I’ve invited internet marketing guru Steve Weber (of www.weberinternetmarketing.com) to be my guest expert and to answer all of your questions about starting a business or creating a new product or service that will make you lots of money.

You can register for the teleseminar “Is Your Idea Viable?” by clicking here. The $19 fee will certainly pay for itself when you learn some of the marketing research techniques Steve and I use to be sure our own ideas will sell.

Steve and I will be taking questions from participants on the call (or via the webcast) and would love to help you with yours. When you register, you’ll get immediate access to the teleseminar information (including bridgeline and webcast access).

“Is Your Idea Viable?” is the first teleseminar in the WoMEN: What Mom Entrepreneurs Need teleseminar series I’m offering to mom entrepreneurs who want some short cuts and support in making their business incredibly successful this year. Visit my website to learn more about the series and see who’s up next on the agenda! The series debuts March 24 and continues every two weeks through December.

Are you toying around with a bright idea that you’d like to make a reality? What tools/strategies/methods do you use to test the market before you launch? Leave a comment below and share your questions or best practices.


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