Posts Tagged 'business coach'

Effective Mompreneurs Have Effective Business Plans (and you can, too)

One of the simplest and most effective things I’ve done for my business is to finally sit down and write a business plan. I avoided doing this for three years. I had all sorts of reasons why I didn’t think it was necessary, and I had even more ideas about how hard it would be to do. Silly me.

I can’t wait to interview Melodie Lane, National Marketing Manager from the “One Page Business Plan” Company for my next teleseminar in the WoMEN: What Mom Entrepreneurs Need teleseminar series. This will be the third installment in the WoMEN series, and it will take place next Tuesday, April 28th, at Noon ET on my BlogTalkRadio show.

I had the good fortune of meeting Melodie on twitter (no surprise there!). Here’s a little background on her so you will know where she’s coming from and a picture of her with her four fabulous boys:

melodie-lane

Three and a half years ago, Melodie was launching her last business as an independent project manager and attended a local workshop on how to write a “One Page Business Plan.” There she met Jim Horan, founder and CEO of the “One Page Business Plan.” Jim became her first client and dear friend. Today, Melodie is an integral part of the company as the National Marketing Manager. She loves doing this job within the sisterhood of moms and enjoys the opportunities the company provides her to do what she is passionate about-helping people turn their ideas into thriving businesses. She has also built two successful businesses from the ground up and considers herself an entrepreneur at heart. Melodie is a busy, single mom living in Pleasant Hill, CA with her four boys.

The “One Page Business Plan” Company is an international consulting firm with over 450 consultants. They specialize in helping business owners “re-think” their businesses and then help them construct extraordinarily clear and concise strategic business plans-on a single page. The original “One Page Business Plan” book has been an Amazon.com best seller for over 11 years. Their next book, due out this summer, is the “One Page Business Plan for Women in Business.”

You won’t want to miss this information-packed hour in which Lara asks Melodie to give us the scoop on why working moms need a business plan, how to create one that reflects your definition of success, and understanding how an effective business plan equals results.
Having my WAHMs create business plans for themselves is a foundational step in my coaching practice. The One Page Business Plan is the template I have all my clients use because it is simple and effective. Learn why this isn’t just something “the big companies” should care about, and why not having one could be the very thing standing between you and the success you deserve.
The schedule for the WoMEN: What Mom Entrepreneurs Need teleseminar series continues every second and fourth Tuesday of each month at Noon ET. Visit www.whatmomentrepreneursneed.com for more information and to sign up for freebies that my speakers are sharing with our listeners!
Do you have a business plan? If not, what keeps you from creating one? If you do, what finally made you realize it was time to have one? I’d love to read your responses below.
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Up Next in the WoMEN teleseminar series: Alisa Bowman

This is gonna be so much fun.

As you know by now, I’ve put together a fabulous and FREE teleseminar series for working moms called: “WoMEN: What Mom Entrepreneurs Need.” Our next topic in the series is something every mompreneur I know needs–some advice, tips, and clever ways to get the support we need from our partner or spouse. Running a business and raising a family is not easy, and it’s near impossible if you’ve got a struggle with your partner going on.

I’ve found just the gal to help us figure out how to make this better.

On Tuesday, April 14th at Noon ET, I’m pleased to welcome Alisa Bowman from “Project Happily Ever After” as my guest expert for the teleseminar entitled: “How to Make Your Marriage Work With Your Business.” alisa_bowman

Her approach to marriage, parenthood, career and friendships has been described as “disarmingly honest.” Her fresh take on life includes mentioning what others deem unmentionable.  From bikini waxes to second honeymoons, the silent treatment to power struggles (both with 2 year olds and 42 year olds), she is able to masterfully blend the helpful with the hilarious. Alisa speaks at college events and conferences. She has appeared in Better Homes and Gardens, Women’s Health and American Baby. She has also been interviewed on large websites such as Glamour.com, various newspapers and a guest on regional radio and television news shows. Alisa has authored and co-authored or ghosted more than 20 books, including 5 New York Times Best sellers. Alisa currently lives happily ever after (most of the time) with her husband, daughter and dog in Emmaus, PA.

I hope you’ll join us for this fun, wise and honest look at how we mom entrepreneurs can get the support we need from our relationships. Here are the details:

What: “Make Your Marriage Work With Your Business” teleseminar, the second teleseminar in the “WoMEN: What Mom Entrepreneurs Need” series, hosted by Lara Galloway, The Mom Biz Coach with Guest Expert Alisa Bowman

When: Tuesday, April 14th, from Noon – 1pm ET

Where: On your computer or your phone via www.blogtalkradio.com/MomBizCoach (click on the link to listen via webcast) or call (347) 838-9199 to listen and ask questions during the live show!

Tell your girlfriends to join you! I promise you’ll find some great nuggets of wisdom, some funny things to laugh about, and a few actions you can take immediately to improve your relationship.

Do you have a question or topic you’d like to hear addressed during the teleseminar by Lara or Alisa? Just leave a comment below.

Ten Ways a Life Coach Can Help Mompreneurs

On today’s Mom Biz Coach Audio Blog, I’m going to answer some questions that I’ve been asked several times by working moms or mothers who are thinking of starting a business. I know how overwhelming it can be to be a fulltime mom and a fulltime entrepreneur.

Most of the mom entrepreneurs I’ve coached spent a lot of time thinking about hiring me before actually doing so. They weren’t exactly sure what life coaching is all about, or what we actually do in a coaching relationship. Some of my clients admitted to feeling embarrassed about hiring a coach to support them, almost like it meant they were a failure at being able to do what they wanted to do in life.

On my radio show today I’m going to tell you exactly what hiring a life coach can do to support your business. If you want to be successful on your own terms, create a business that works even when you don’t, get the buy-in and support you need from your spouse and your family, figure out how to get more clients and make more money without working around the clock, and understand how to spend quality time with your kids (especially while they’re young!), tune in to today’s show. I’ll be addressing these issues and more.

Details for the show: Go to www.blogtalkradio.com/mombizcoach. The Mom Biz Coach Audio Blog airs at 11:30 am ET for 15 minutes. If you can’t make it live, you can listen to the show at your convenience since it will be immediately archived in the “On-Demand” episodes listed on my show page at the above link.

Do you have questions about how a life coach could support you? Are you wondering what a coach actually does? I’d be happy to answer your questions if you leave a comment below.

I’m not a quiet person

shhhh-mom-biz-coach
I’m not a quiet person. So when I get quiet, it usually means there’s something going on. Well, I’m excited to say that there is a lot going on right now, and I’ve been quiet (or out of communication) lately because of it. It’s good to finally share some of what I’ve been up to with you again.
 
The start of every new year brings me renewed energy and a strong focus. Last month I created my Business Plan for 2009, and almost as soon as I wrote down my goals, I took off and got into action to start making them happen. Seeing my goals on paper just sets me on fire and off I go! That’s not to say that I do all this planning and accountability on my own–I can’t say enough about how important my Coach has been for keeping me focused and on track.
 
I am creating a lot of new offerings for mom entrepreneurs that I can’t wait to share with you. One of the biggies is a new teleseminar series that will give mom entrepreneurs all the advice, tools, resources, mentoring and coaching they need to love their life and business! The other is the formation of Biz/Life Coaching Groups that allow working moms the chance to learn from and share with a community of their peers. It’s a great way to take the edge off the loneliness of being an entrepreneur and to get the support and accountability of other women who really get you and may have already “been there, done that.”
 
I’ll share more here when I have some of the details finalized. If you just can’t wait to hear more about them, you can email me right now.

Let’s barter our way out of this recession

Happy New Year, Folks!

The New Year just about squeaked past me unnoticed since I’ve been travelling and visiting with family for the last two weeks. We just arrived home late last night after a sometimes thrilling trip across 750 miles of icy roads. Time spent relaxing, resting, eating, connecting, playing with family and friends caused a bit of a time warp.

One of the first blogs I read today was The Mogul Mom, authored by Heather Allard. I am so inspired by what this mom entrepreneur is doing to help other mom business owners. Heather has created a “Helping Out Directory” of mompreneurs who are willing to barter or trade their products and services in exchange for other products/services they need. What a brilliant idea!

As business owners, we all have to make choices about our priorities and what we can afford to spend on them. I know that I have a long list of business tasks I’d like to pass off to a VA, but haven’t done it yet for a number of reasons. I would gladly trade my coaching services in return for some VA assistance. I imagine that there are those of you whose businesses are in need of some marketing, web design/maintenance, bookkeeping, organization, etc. Would you be willing to exchange your services to get what you need?

If so, visit Heather’s blog, read about the “Helping Out Directory,” and add your name and information to her growing list. You might find something you need, and you might be able to lend a hand to someone else, all without exchanging a single penny.

Bartering is a great way of doing business when the economy is unstable. A sensible gut reaction to the recession is to tighten the belt and not spend if you can avoid it. But, putting off expenditures (especially investments, which pay you back in time) has its costs, too.  You owe it to yourself to get your business needs met, and bartering is a creative way to do just that. Consider what a system of bartering could make possible for you that you currently believe won’t happen given the circumstances.

Have you bartered for goods/services in the past, or are you bartering now? If so, let me know how it’s working for you and what sort of things you’re trading.

Got other creative ideas for meeting business needs in a recession? I’d love to hear them! Please share your comments here and consider subscribing to my blog (upper right hand corner of this page) to follow the responses of others.

The economy stinks, but you still need support

Let’s face it: right now, we’re all taking a look at what we can do without. We’re putting off buying goods and services we don’t really need. We’re reorganizing our budgets in a way to squeeze a little bit more blood from the turnip.

Here are a few things I’m willing to do without for a while:

1) New bedroom furniture. I’ve wanted to replace the hand-me-down college furniture we have (with the exception of our phenomenal walnut and mahogany sleigh bed my dear husband built with his own two hands) for about four years now. Yeah. Well, I guess I can wait a while longer.

2) A really swank pair of black boots and a nice winter coat to go with it. As much as I want them, I don’t need them and can get by with what I have just fine.

3) Travelling some place warm after the thrill of the upcoming holidays wears off and I’m really, really sick of snow and the cold, gray days. I’ll have to make peace with the weather outside and appreciate how much my three little kiddos love it.

4) Much needed home decor and an interior designer to tell me where to put it. A year after moving into our lovely new home, I haven’t hung a single thing on the walls. Would love to brighten them up since I’ll be spending a lot of time in here given #3.

I could go on and on.

I am not resentful about giving these things up. It’s simply a choice I’m making. By saying no to these things, I’m saying yes to several others. I feel very powerful about the choices I’m saying yes to.

But there are a few things I will not choose to live without. These are the things I need to support me beyond the obvious food, clothing and shelter expenses I pay each month. I need to see my friends and family back in the States. I allow the expense to drive there on occasion. (Yippee–gas prices are down, finally!) I pay for an international calling plan that allows me to connect and relate to my faraway friends and family. I will continue to pay for the exercise and yoga classes that help me stay strong and healthy. And I pay for my business coach, who helps me keep my focus, my resolve and allows me to work out the fears I have that could cause my life and my business to take a downturn along with the economy.

Any of the expenses I’m choosing to keep spending could be seen as luxury items by some that could be cut to save money. But I know that, for me, cutting those would cut too close to the bone. Such cuts would weaken me, and I’d have less of a chance to stay strong, healthy, and focused when times are tough (like now).

What are you cutting or choosing to do without?

There are lots of places in most of our budgets that could be made leaner.

However, cutting out the things in your life that support you in being strong, healthy and focused could have a detrimental effect.

For a limited time, I’m offering my coaching services at a minimal fee to those who need some support to get through these tough times. My normal fee for four-hourly sessions per month is $600. I’m offering a once-a-month Focus Call for individuals for $150.

Seriously, aren’t you worth one hour and $150/month? Get someone to support you so you can see the possibilities that are available to you now. I’d love to be that someone!

Please email me directly for more information: lara@mombizcoach.com. Of course, you can learn a bit more about my approach from my website: www.mombizcoach.com.

To your success!

Four easy steps to finding new clients

If you’re one of the legions of women out there running home-based businesses, chances are that at some point, you’ve hit the wall with regards to finding new clients. You’ve had lunches, parties, coffees, get-togethers with every friend, relative and neighbor you can think of. You know that you’ve asked everyone you personally know to either buy your goods and services or to refer someone they think might benefit from them. When you’ve exhausted your inner circle, where do you go to get more clients?

Most of the direct sales companies have a ton of training and coaching to help you figure out where to find your clients. Chances are, you already know how to do all those things, but still are finding it hard to just get started again. It’s time to get outside of your inner circle of friends, but that also means getting out of your comfort zone. And that can be a little tough, since it means facing rejection, etc. But it’s also where all the possibilities for growing your business are!

Here are four easy steps you can take to finding more clients and growing your business:

1) Make sure you know who your target market is. You need to know exactly who your customers will be, where they shop, what they buy, what they read, what’s most important and most challenging for them, etc. Is your product or service something that mothers of young children would buy? Or is it something that would benefit professionals who have recently been laid off or down-sized? By clarifying who your ideal clients are, you’ll be better able to determine the next step: how to reach them.

2) Get in front of those potential customers–this can be asking friends/family for introductions to others, or attending a conference/tradeshow/event (like International Women’s Conference, a job fair, etc.) where your target audience might be, or joining groups that your target audience is a part of (professional networking groups like Chambers of Commerce, online groups like facebook or LinkedIn, playgroups, health clubs, whatever) so you can get exposure to these people and build trust and rapport with them. And when you’re in these situations, ASK FOR THE BUSINESS! “Do you know anyone who might be willing to host a party…?” or “Can you think of someone who could benefit from …(your offering here)…?” Yes, this approach takes time, but your business development is a continual process and building your network will yield the results you want. People love to buy from people they like, know, and trust.

3) Find a friend, colleague, buddy or a coach to support you in your business. If you’re doing it all alone, chances are you have little support and less accountability with regards to achieving the results you want. When you’re pushing yourself to go beyond what’s already comfortable and familiar to you, it makes sense to get some support so you don’t get overwhelmed and give up. If you can partner with someone who knows your goals and the two of you can support each other, it makes getting out there and doing the tough stuff so much easier!

4) Find an ally. For instance, if you’re a yoga instructor looking to expand your client base, you might find your next 20 clients by partnering with a wellness facility, an organic farm co-op, a health and nutrition store, or a fitness center. This doesn’t have to be any “formal” business partnership. Request an introduction to the manager/owner of the organization, set up an informational interview, and discuss the benefits you could both receive from referring clients back and forth to each other. Consider offering a discount or a bonus to clients that come from this alliance.

Are you trying to find new clients? Tell us your strategy. What was the best source of new clients you found?


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