Posts Tagged 'business growth'

Effective Mompreneurs Have Effective Business Plans (and you can, too)

One of the simplest and most effective things I’ve done for my business is to finally sit down and write a business plan. I avoided doing this for three years. I had all sorts of reasons why I didn’t think it was necessary, and I had even more ideas about how hard it would be to do. Silly me.

I can’t wait to interview Melodie Lane, National Marketing Manager from the “One Page Business Plan” Company for my next teleseminar in the WoMEN: What Mom Entrepreneurs Need teleseminar series. This will be the third installment in the WoMEN series, and it will take place next Tuesday, April 28th, at Noon ET on my BlogTalkRadio show.

I had the good fortune of meeting Melodie on twitter (no surprise there!). Here’s a little background on her so you will know where she’s coming from and a picture of her with her four fabulous boys:

melodie-lane

Three and a half years ago, Melodie was launching her last business as an independent project manager and attended a local workshop on how to write a “One Page Business Plan.” There she met Jim Horan, founder and CEO of the “One Page Business Plan.” Jim became her first client and dear friend. Today, Melodie is an integral part of the company as the National Marketing Manager. She loves doing this job within the sisterhood of moms and enjoys the opportunities the company provides her to do what she is passionate about-helping people turn their ideas into thriving businesses. She has also built two successful businesses from the ground up and considers herself an entrepreneur at heart. Melodie is a busy, single mom living in Pleasant Hill, CA with her four boys.

The “One Page Business Plan” Company is an international consulting firm with over 450 consultants. They specialize in helping business owners “re-think” their businesses and then help them construct extraordinarily clear and concise strategic business plans-on a single page. The original “One Page Business Plan” book has been an Amazon.com best seller for over 11 years. Their next book, due out this summer, is the “One Page Business Plan for Women in Business.”

You won’t want to miss this information-packed hour in which Lara asks Melodie to give us the scoop on why working moms need a business plan, how to create one that reflects your definition of success, and understanding how an effective business plan equals results.
Having my WAHMs create business plans for themselves is a foundational step in my coaching practice. The One Page Business Plan is the template I have all my clients use because it is simple and effective. Learn why this isn’t just something “the big companies” should care about, and why not having one could be the very thing standing between you and the success you deserve.
The schedule for the WoMEN: What Mom Entrepreneurs Need teleseminar series continues every second and fourth Tuesday of each month at Noon ET. Visit www.whatmomentrepreneursneed.com for more information and to sign up for freebies that my speakers are sharing with our listeners!
Do you have a business plan? If not, what keeps you from creating one? If you do, what finally made you realize it was time to have one? I’d love to read your responses below.
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How often does “no” mean “the end” for you?

It is totally human to get discouraged when something doesn’t go the way you want it to. Say you come up with an idea for the perfect getaway for you and your husband, and though it makes you sigh and get that faraway, relaxed look in your eyes when you discuss it, your hubby just hears the pricetag and the hassle of getting the kids cared for in order for you to be gone. “No,” he says. “Nuh-uh. Not happ’nin’.”

What do you do?

Well, Alisa Bowman of www.projecthappilyeverafter.com wrote a smart post about this topic today. Whether you’re letting a “no” cause you to stop in your relationship, in your pursuit of your dreams, or in your business deals, you are certainly missing out on some possibilities that exist for you if you’re willing to see no as a “detour” rather than the end.

Here’s the link to her post: http://www.projecthappilyeverafter.com/2009/04/dont-take-no-for-an-answer/

What do you do when you hear “No!”? How do you keep from quitting, getting derailed, giving up or getting stuck?

Growing is messy business

If the state of my office is any indication, I’m experiencing a major growth spurt. And my mind is just about as cluttered as my desk.

messy-business-mom-biz-coach-ezineNow, as a Coach, I generally believe that clutter, chaos and disorganization are signs of something going wrong in a person’s life. These external signs often reflect some internal processes that aren’t being handled. But today I’m going to give you three reasons why I believe messiness can be a sign of good things.

 Three Reasons Messiness is Good
 
1.  Messiness = Growth
 
If you’re doing things right, you’re growing your business. I know, I know, call me crazy for talking about growth during a Recession (note the capital R), but it is possible. Growth can be a lot of different things, like building your client list, increasing your visibility to your market, expanding or adding to your revenue streams, and deepening your relationships with your networks.
 
When you grow your business, you wind up outgrowing the plans, systems and structures that used to support you. You drop a ball or two. You forget, resist or avoid important action items. You get overwhelmed and stick your head in the sand. In short, you make messes. Of course, when you realize this it’s time to enlist some help, delegate, perhaps hire a Coach to get you focused and back on track. But don’t forget to acknowledge that this is what happens when you grow your business!
 
2.   Messiness = Trying Something New
 
If your business is humming along perfectly, and you have the time to cross all your Ts and dot your Is, and you never drop the ball, or make a mistake, or lose a client, etc. you probably feel pretty great and quite comfortable. As well you should. You have a system in place that is working for you.
 
But no matter what your business is, chances are you can only keep doing the same thing (perfectly) for so long. Pressure from the market, your customers, the economy, and competition will eventually demand you to make changes in your offerings. When it’s time to do something new, you’ll probably make a mess or two. I’m always challenging my clients to be willing to make a mess, try something new, to get outside their comfort zone to explore some new possibilities. And hey–as Moms, we’re really good at cleaning up messes, so why not make a few?
 
3. Messiness = Possibilities
 
What we resist, persists. Are you spending a lot of time and energy trying to avoid messes? Are you putting off some new approach to your business or some new marketing strategy because it might get messy?
 
Several of my clients have been resisting getting into Social Networking for fear of it taking too much of their time, or because they don’t already know how to use it effectively. And others are still avoiding asking people they really want to work with to hire them. Why? If you fear not knowing how to do something, or looking stupid, or being rejected, you’re avoiding a potential mess that could result in some amazing possibilities.
 
Lots of possibilities are hiding in those messes.
What messes have you been making lately?

I’m not a quiet person

shhhh-mom-biz-coach
I’m not a quiet person. So when I get quiet, it usually means there’s something going on. Well, I’m excited to say that there is a lot going on right now, and I’ve been quiet (or out of communication) lately because of it. It’s good to finally share some of what I’ve been up to with you again.
 
The start of every new year brings me renewed energy and a strong focus. Last month I created my Business Plan for 2009, and almost as soon as I wrote down my goals, I took off and got into action to start making them happen. Seeing my goals on paper just sets me on fire and off I go! That’s not to say that I do all this planning and accountability on my own–I can’t say enough about how important my Coach has been for keeping me focused and on track.
 
I am creating a lot of new offerings for mom entrepreneurs that I can’t wait to share with you. One of the biggies is a new teleseminar series that will give mom entrepreneurs all the advice, tools, resources, mentoring and coaching they need to love their life and business! The other is the formation of Biz/Life Coaching Groups that allow working moms the chance to learn from and share with a community of their peers. It’s a great way to take the edge off the loneliness of being an entrepreneur and to get the support and accountability of other women who really get you and may have already “been there, done that.”
 
I’ll share more here when I have some of the details finalized. If you just can’t wait to hear more about them, you can email me right now.

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