Posts Tagged 'Mom Biz Coach'

Up Next in the WoMEN teleseminar series: Alisa Bowman

This is gonna be so much fun.

As you know by now, I’ve put together a fabulous and FREE teleseminar series for working moms called: “WoMEN: What Mom Entrepreneurs Need.” Our next topic in the series is something every mompreneur I know needs–some advice, tips, and clever ways to get the support we need from our partner or spouse. Running a business and raising a family is not easy, and it’s near impossible if you’ve got a struggle with your partner going on.

I’ve found just the gal to help us figure out how to make this better.

On Tuesday, April 14th at Noon ET, I’m pleased to welcome Alisa Bowman from “Project Happily Ever After” as my guest expert for the teleseminar entitled: “How to Make Your Marriage Work With Your Business.” alisa_bowman

Her approach to marriage, parenthood, career and friendships has been described as “disarmingly honest.” Her fresh take on life includes mentioning what others deem unmentionable.  From bikini waxes to second honeymoons, the silent treatment to power struggles (both with 2 year olds and 42 year olds), she is able to masterfully blend the helpful with the hilarious. Alisa speaks at college events and conferences. She has appeared in Better Homes and Gardens, Women’s Health and American Baby. She has also been interviewed on large websites such as Glamour.com, various newspapers and a guest on regional radio and television news shows. Alisa has authored and co-authored or ghosted more than 20 books, including 5 New York Times Best sellers. Alisa currently lives happily ever after (most of the time) with her husband, daughter and dog in Emmaus, PA.

I hope you’ll join us for this fun, wise and honest look at how we mom entrepreneurs can get the support we need from our relationships. Here are the details:

What: “Make Your Marriage Work With Your Business” teleseminar, the second teleseminar in the “WoMEN: What Mom Entrepreneurs Need” series, hosted by Lara Galloway, The Mom Biz Coach with Guest Expert Alisa Bowman

When: Tuesday, April 14th, from Noon – 1pm ET

Where: On your computer or your phone via www.blogtalkradio.com/MomBizCoach (click on the link to listen via webcast) or call (347) 838-9199 to listen and ask questions during the live show!

Tell your girlfriends to join you! I promise you’ll find some great nuggets of wisdom, some funny things to laugh about, and a few actions you can take immediately to improve your relationship.

Do you have a question or topic you’d like to hear addressed during the teleseminar by Lara or Alisa? Just leave a comment below.

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Ten Ways a Life Coach Can Help Mompreneurs

On today’s Mom Biz Coach Audio Blog, I’m going to answer some questions that I’ve been asked several times by working moms or mothers who are thinking of starting a business. I know how overwhelming it can be to be a fulltime mom and a fulltime entrepreneur.

Most of the mom entrepreneurs I’ve coached spent a lot of time thinking about hiring me before actually doing so. They weren’t exactly sure what life coaching is all about, or what we actually do in a coaching relationship. Some of my clients admitted to feeling embarrassed about hiring a coach to support them, almost like it meant they were a failure at being able to do what they wanted to do in life.

On my radio show today I’m going to tell you exactly what hiring a life coach can do to support your business. If you want to be successful on your own terms, create a business that works even when you don’t, get the buy-in and support you need from your spouse and your family, figure out how to get more clients and make more money without working around the clock, and understand how to spend quality time with your kids (especially while they’re young!), tune in to today’s show. I’ll be addressing these issues and more.

Details for the show: Go to www.blogtalkradio.com/mombizcoach. The Mom Biz Coach Audio Blog airs at 11:30 am ET for 15 minutes. If you can’t make it live, you can listen to the show at your convenience since it will be immediately archived in the “On-Demand” episodes listed on my show page at the above link.

Do you have questions about how a life coach could support you? Are you wondering what a coach actually does? I’d be happy to answer your questions if you leave a comment below.

The Mom Biz Coach Live on Blog Talk Radio

Last Thursday I had a few minutes to spare at the end of my coaching office hours, so I decided to become a Blog Talk Radio show host.

microphone

Yep, you read that correctly. My decision-making process was pretty much like: “Hmmm…This does look interesting. Others I trust think it’s the bomb. I guess I’ll do it.”

I’ve never hosted a radio show before.

I know next-to-nothing about Blog Talk Radio’s platform and how to utilize it effeciently.

But I set up a profile, gave my show a name, clicked a few times, and voila! Within minutes I became an internet radio show host.

Just for fun, I scheduled my first live broadcast for the next day. A few minutes before going live on the show, I dialed in on the “host line,” finished making a few bullet points about the topic I was covering (“The Top Mistakes Work at Home Moms Make”), and shortly thereafter hosted my very first Audio Blog on The Mom Biz Coach Blog Talk Radio Show.

What a hoot! I had no idea what I was doing beforehand. I didn’t wait until I had studied all the online tutorials that were offered. I didn’t research, ponder and analyze my topic and whether it was the best I could’ve chosen. And I didn’t write out a script to make sure I said everything perfectly.

Nope. I learn best by doing. I get things done by just doing them. I have a lot of fun this way, even though I am at certain risk of making mistakes. Sometimes I make really big mistakes that make me feel embarrassed for a while. Other times I enjoy myself in the moment, not putting too much pressure on myself to be perfect, and in those moments I’m usually happiest with who I am. Flaws/mistakes included.

If you’d like to listen in as I practice doing things I’ve never done before, I’ll be doing just that on Tuesday, 3/31/09 at 11:30 am ET. You can tune in by clicking http://www.blogtalkradio.com/MomBizCoach . I’m adding lots of new shows, so perhaps bookmark or make my show a favorite if you’d like to keep updated.

Wondering if your biz idea will sell?

If you are an entrepreneur, you’ve had the experience of being struck with a “bright idea” that you’re certain will make you money. Hopefully, lots of money.

mom-biz-coach-pile-o-money

Many of the mom entrepreneurs I work with have incredibly creative minds and come up with new ideas for their businesses all the time. That’s part of what makes being an entrepreneur so much fun. After all, it’s not often when you’re working for someone else that your ideas are valued as much as you’d like them to be. When you work for yourself, you have the opportunity to turn your great ideas into actual products and services you can sell.

But how do you know if your idea will make you money? Or to put it another way, what if nobody else thinks your idea is so great? How much time, money, and energy can you afford to put into a business or a new product or service that doesn’t sell?

Well, I’ll be honest with you. I don’t have a crystal ball and am not able to tell my coaching clients how to predict what the market will like or not like. I wish I could. But there are some easy, cheap (or free) steps you can take to be sure that you create a business, product or service the market will buy.

One of the first steps is to be clear on what your niche is and knowing what your niche market needs. If you just create a business idea and hope that someone buys it, you’re probably wasting your time and money. And these are two things mom entrepreneurs don’t have a lot of.

Secondly, it helps to utilize some of the free/cheap web tools that are out there to actually do a bit of market research before you spend money bringing your idea to reality. This research will save you time, energy, money and stress, so it is definitely worth doing beforehand!

I’ll be talking more about this in my upcoming teleseminar on Tuesday, March 24th at Noon. I’ve invited internet marketing guru Steve Weber (of www.weberinternetmarketing.com) to be my guest expert and to answer all of your questions about starting a business or creating a new product or service that will make you lots of money.

You can register for the teleseminar “Is Your Idea Viable?” by clicking here. The $19 fee will certainly pay for itself when you learn some of the marketing research techniques Steve and I use to be sure our own ideas will sell.

Steve and I will be taking questions from participants on the call (or via the webcast) and would love to help you with yours. When you register, you’ll get immediate access to the teleseminar information (including bridgeline and webcast access).

“Is Your Idea Viable?” is the first teleseminar in the WoMEN: What Mom Entrepreneurs Need teleseminar series I’m offering to mom entrepreneurs who want some short cuts and support in making their business incredibly successful this year. Visit my website to learn more about the series and see who’s up next on the agenda! The series debuts March 24 and continues every two weeks through December.

Are you toying around with a bright idea that you’d like to make a reality? What tools/strategies/methods do you use to test the market before you launch? Leave a comment below and share your questions or best practices.

My first live interview–tomorrow!

Please tune in when I am the guest of networking diva Michelle Oliver, The Connection Wizard, on her BlogTalkRadio show Thursday, Jan. 8th at 12 pm ET!

I’ll be sharing my journey as a mom and an entrepreneur and some tips to help other mompreneurs make time for both family and business. Go to http://www.blogtalkradio.com/connectionwizard to listen live at Noon (download will be available at this same web address once call is completed). There you will find instructions for calling in or sending a message to us to have your questions answered during the call. I look forward to chatting with you and knowing that you’re there!

You can also leave some questions or comments here, on the blog, and we’ll try to address them during the show.

Let’s barter our way out of this recession

Happy New Year, Folks!

The New Year just about squeaked past me unnoticed since I’ve been travelling and visiting with family for the last two weeks. We just arrived home late last night after a sometimes thrilling trip across 750 miles of icy roads. Time spent relaxing, resting, eating, connecting, playing with family and friends caused a bit of a time warp.

One of the first blogs I read today was The Mogul Mom, authored by Heather Allard. I am so inspired by what this mom entrepreneur is doing to help other mom business owners. Heather has created a “Helping Out Directory” of mompreneurs who are willing to barter or trade their products and services in exchange for other products/services they need. What a brilliant idea!

As business owners, we all have to make choices about our priorities and what we can afford to spend on them. I know that I have a long list of business tasks I’d like to pass off to a VA, but haven’t done it yet for a number of reasons. I would gladly trade my coaching services in return for some VA assistance. I imagine that there are those of you whose businesses are in need of some marketing, web design/maintenance, bookkeeping, organization, etc. Would you be willing to exchange your services to get what you need?

If so, visit Heather’s blog, read about the “Helping Out Directory,” and add your name and information to her growing list. You might find something you need, and you might be able to lend a hand to someone else, all without exchanging a single penny.

Bartering is a great way of doing business when the economy is unstable. A sensible gut reaction to the recession is to tighten the belt and not spend if you can avoid it. But, putting off expenditures (especially investments, which pay you back in time) has its costs, too.  You owe it to yourself to get your business needs met, and bartering is a creative way to do just that. Consider what a system of bartering could make possible for you that you currently believe won’t happen given the circumstances.

Have you bartered for goods/services in the past, or are you bartering now? If so, let me know how it’s working for you and what sort of things you’re trading.

Got other creative ideas for meeting business needs in a recession? I’d love to hear them! Please share your comments here and consider subscribing to my blog (upper right hand corner of this page) to follow the responses of others.

Why Social Marketing is Critical for Mom Entrepreneur Businesses–Part 1

Those of you who have spent any time around me, or on the phone with me, or reading my blog have heard me get a little preachy when it comes to Social Media and its marketing capabilities. Especially now, when the economy is giving us “the gift” of more time to plan, organize and market our businesses, I’d like to help you get some great exposure for the hard work that you do. For FREE!

Lately, I’ve been busy. Yahoo! In the last week, I’ve been invited to give a workshop to a parenting group in Ontario, I’ve been interviewed for a mini-documentary about my Mom Biz Coach business for a London, ON radio station, and I’ve been asked to contribute an article I’ve written and to consider collaborating with a phenomenal group of women coaches. In fact, I’m thrilled to have just received another invitation to be interviewed by a talk show hostess this morning.

How did all this happen?

I didn’t cold call anyone. I didn’t take out a large print ad in the local magazines and newspapers. I didn’t pay for specialized SEO for my websites. I didn’t pay for a booth at a networking event. I didn’t send out a press release to anyone. In fact, I didn’t pay for anything and I was probably wearing my pajamas in the comfort of my own home when my marketing was working for me. And rather than “pushing” my marketing message out to the world, I’m “attracting” an audience who is interested in what I do.

So what is Social Media? The easiest way for me to think about it is to compare it to a Chamber of Commerce or a small business networking group (like BNI). All of us entrepreneurs know that marketing is important, but we seldom choose to allocate large portions of our budget to it. Instead, we often choose the “free” marketing route of appearing at various business networking events, introducing ourselves to other small business owners, exchanging business cards, and giving and asking for referrals.

I did this for the first two or three years of my business. But then, when I moved across the border to Windsor, and had no babysitters for these morning Chamber/BNI meetings, I started seeing just how much these “free marketing” opportunities were costing me in time and headaches. As a mom of three kids aged six and under, attending a weekly 7am coffee at the local chapter of BNI simply doesn’t work. So how can we mom business owners effectively network, give and get referrals, and in general get the world “buzzing” about our businesses?

Enter Social Media! You may also have heard some other terms associated with it, like Social Networking, Social Marketing, Viral Marketing, etc.

Here’s the skinny:

Social Media is a fast, professional, easy and effective way to market your business. And in my own humble opinion, it beats using the traditional methods (print ads, radio ads, tv ads, booths at tradeshows, etc.) since it is 1) free and 2) working for you when you’re not even awake!

Some examples of Social Media I’m using are LinkedIn, Facebook, twitter and my wordpress.com blog. There are countless others out there, but I’m going to focus on the ones I use. Each of these sites allows me to set up an account for free. I create a profile of my business (including my bio/resume sometimes, or my background and interests, or my expertise on a certain topic), upload a professional photo of myself, and include links to all my other sites (websites, blogs, LinkedIn, Facebook and twitter accounts).

All of these media allow me to build my online network by making connections (LinkedIn), inviting more friends (Facebook), increasing my followers and the people I follow (twitter), and offering an RSS/subscription service (blogs). Just as you would build your professional network via business card exchanges, referrals, attending networking events, etc., you build your community of people you are interested in and who are interested in you. Unlike traditional networking and marketing, you don’t have to hire a babysitter, dry clean your suit, and spend time commuting to and from your home or office. In fact, I do most of my social networking just two or three minutes at a time with at least one child on my lap.

As a coach, I’m in the services business. I don’t have a product (other than myself) to sell (yet!). My intention when I market my business is to get people to know, like and trust me. People like to buy from people they know, like and trust. Of course, you can use Social Media platforms to socialize with friends and family, but the reason I use it for business is because I find the online business community to be extremely approachable. I am able to introduce myself and be introduced to others by typing a quick message like, “Hi! I love your work. Look forward to learning from you!”

In very little time, I usually get a message back. There: a virtual handshake that’s informal, yet powerful. And if this new contact is interested in learning more about me, s/he can do so via my profile, which in turn links them to my websites, blogs and other Social Media platforms. After reading about me in these platforms, a potential client is pre-qualified to do business with me since I explain how I work, what I offer and what I charge on my website. So you see, I can end up with a pre-qualified sales lead as a result of typing 11 words and hitting send. How easy is that?

And it can be even easier. Since most Social Networking platforms (like LinkedIn, Facebook and twitter) allow all of my friends/connections to see who I’m connected to and to read my posts, I often get messages from people who are “friends of my friends” who I never contacted directly. This passing of information continues to spread, like a virus (hence the term “viral marketing”) to all of my friends, then to their friends, and so on. And it travels fast!

So this is where I’ll end my first installation about Social Media and why you should be using it to promote your business. I hope you’ll take a peak at some of the options out there. I’ll go into greater depth about how it works (including some examples) and offer some resources for more information in the next two issues of my ezine. If you have questions, please ask. I’m excited to help you grow your business


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